Lesson 6 | When to send your emails

This lesson is about the best time to send an email.

Email - lesson 6

 

Sending the right email at the right time is key to success from your campaign. Now this means literally the right time of day, but also ensuring that it’s at the right “time” for the consumer. So let’s start with the literal details.

 

 What is the Best day to send email?

According to these studies, prioritise your send days in this order:

  1. Tuesday: This is hands down the #1 best day to send emails, according to the majority of the data from these studies.
  2. Thursday: If you send two emails a week, choose Thursday for your second day.
  3. Wednesday: While no single study showed that Wednesday was the most popular, it came in second place several times.

Tuesdays get the most emails opened compared to any other day of the week, though Saturdays may also be a good day to send email for its high open rate, according to data from Experian.

 

When is the best time of day to send your email?

While many of the studies found varying results, the following four times came out on top based on open and click through rates:

 

  1. 10 a.m.: While late-morning send times were the most popular in general, several concluded that the best time to send emails is at 10 a.m. Another notable time is 11 a.m.
  2. 8 p.m.-midnight: emails generally receive more opens and clicks later in the evening. This is likely due to people checking their email before going to bed.
  3. 2 p.m.: Sending your emails later in the working day as people’s attentions are starting to go and they want distractions.
  4. 6 a.m.:  50% of us begin our days by checking email and social media in bed. Before you even stand up, you're opening emails. Good morning.

 

When is the best "time" to send your email?

 

This is a bit more tricky. Your emails need to be relative to your business and the objectives of the email to really hit the mark. For example, If you are a B2B company, do you want to be interrupting your potential clients on a weekend? If you sell consumer goods, is there much point sending emails two weeks after payday? Take Six & Flow for example. We are an inbound agency, so it wouldn’t be appropriate for us to send out mass cold emails.

 

Take time to figure out what is appropriate for your business and what “time” is best for your emails.