Lesson 6 | 10 tips for creating effective landing pages

The final lesson shares 10 top tips for creating landing pages.

Landing pages - lesson 6

 

10 Quick Landing Page Tips

  1. Ensure the primary headline of your landing page matches the ad visitors clicked to get there.
  2. Make your call to action (CTA) big and position it above the fold.
  3. Use directional cues to direct attention to your CTA (arrows or photos/videos of people looking or pointing at your button).
  4. For lead gen forms where the CTA is below the fold (e.g. due to a long form) – make the directional cue point down the page to the button.
  5. A landing page should have a single purpose, and thus a single focused message.
  6. Every element of your page should be aligned conceptually with the topic and goal of the page.
  7. Show your product/service being used in context.
  8. Use video. It’s been shown to improve conversion by up to 80%.
  9. Edit to remove unnecessary content. Be succinct.
  10. Use real testimonials for social proof and authenticity.