Lesson 5 | Analysing your landing pages

This section will cover how to report on your landing page performance in HubSpot.

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Analysing your landing pages

How to report on your landing page performance in HubSpot

Navigate to the Marketing dropdown menu option, hover over Website, and select Landing Pages.

Click on the name of the published landing page you would like to analyse.

You'll be taken to the Performance tab by default. This section shows you detailed metrics about your website such as views, form submissions, and new contacts or customers.

You can analyse data over a specific period of time using the Date Range dropdown menu at the top-left.

you can also segment by the variant test to see details for each by using the drop down on the top nav.

There are also detailed statistics about how visitors are interacting with your page. You’ll see views, submissions, contacts, customers, average bounce rate, average time on page, exit rate, and entrances.

Just below these metrics is a graph plotting one metric over time by source.

Use the dropdown menu in the upper-left corner to select another metric to analyse here. You can use the Frequency dropdown menu at the top of the Performance tab to adjust whether data is plotted on a daily, weekly, or monthly basis. You'll notice that a breakdown of your stats appears when you hover your mouse over a specific point on this graph.

On the left-hand of the graph you can choose metrics to show on the graph. Once you have selected a metric, it will show on the graph. If you navigate to the right-hand side, you can choose how you want to view the graph by changing it’s type to a column graph, for example.