This section covers all the best practices you can put in place for SEO.
SEO best practices
The key objective for a pillar page is to rank effectively organically and engage users from paid channels and all other forms of traffic. There are a few important things that need to be in place on any pillar page:
- Alt tags on all images
- Keyword density - 1000 words - 1 keyword per 50 words
- Inline text CTAs linking to the relevant high value piece of content
- Normal CTAs linking to the next step
- Definition section to rank for short tail keywords - this is a section at the top which outlines the core topic question and explains it is a few short sentences - the aim of this is to rank on the quick questions section of Google SERPS
- List section to rank for short tail queries - this is a section normally in the middle of the page which outlines the core topic question and explains it in a list format - the aim of this is to rank on the quick questions section of Google SERPS
Once you have built your pillar page, you need to ensure that you are doing the following list of things:
- Check keyword density
- Place alt tags on all images
- Inline CTAs in place
- Normal CTAs in place
- Definition section included
- list section included