Lesson 2 | GDPR Consent

This lesson covers how to ensure your forms have GDPR consent.

 

GDPR Consent

GDPR is a requirement within HubSpot. To GDPR consent on your forms directly, you will need to navigate to the left of the screen to the form fields navigation on the left and select “notice and consent / legitimate interest (GDPR)" from the menu.

This will give you the option to add in consent boxes and text that can be changed to include check boxes for explicit consent, or several other options depending on how your company wants to set up there consent processes.

Once you have set up your consent field, you will need to set the subscription types this will apply to.

THIS IS VERY IMPORTANT AS IT CAN LEAD TO ISSUES WITH EMAIL SENDS AND OTHER COMMUNICATORS.

Once you have selected your field, navigate to the right, select your GDPR text, then go back to the left and you will have your edit settings for the field.

Here, amend your consent text as required by your company first.

Next, move down to "subscription type" and add in the subscription type. The form collecting consent for this will need to align to the activity you are running elsewhere. So for example, if this form relates to marketing activity, ensure you collect consent for all types of marketing emails. If it’s for sales activity, then focus on the sales emails subscription types.