Intro | Why contacts are important

This training is going to cover why contacts, companies, properties and lists are vital to success.

This section will cover one of the most fundamental pieces of any marketing or sales activity: how to manipulate and organise your data. 

Once you understand how all three of the aspects outlined work together, you will be able to deliver contextualised marketing campaigns at scale, organise and nurture prospects effectively and inform your content and paid channels. 

It can be overstated how important this part of the HubSpot CRM is. Therefore, in this module we are going to show you how to collect, navigate, create and manipulate the data you hold within HubSpot.

So let’s get started.